Creative solutions that makes brands appealing
Hi I am Henrik and I specialize in brand design, illustration, packaging design, and have a strategic approach to my creative process. 

Service
— Art Direction
— Brand Identity
— Brand Strategy
— Campaign
— Illustrations 
— Print
— Naming
— Packaging design
— Spatial deisgn

I am based in Aarhus, Denmark, I am always happy to meet new people, or just give a brief consultancy, not matter your timezone.

+45 4140 4070    mail@the-pony.com

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HAVNENS FISKEHUS
Visual identity for Havnens Fiskehus, an ambitious fishbuchery with an ambition to use the whole fish.
2022 —

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DYNAMITE COFFEE
Concept,identity and packaging design for this highly coffein packed product
2021 — 2024

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BEDRE VANER
A study about alcohol overconsuption and a way to unstigmatise the subject.
2022—2023

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PIZÁLIA
Namning, visual identity and packaging design for a Danish white lable brand.
2021

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RAASTED ORGANIC
A floral take on botanical infused micro brew.
2017

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BARISTO EDITION
A coffee brand with raw and visual fuel attitude.
2018-2021

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PETER LARSEN VIBORG
Concept, naming, identity and packaging design for an artisan microroastery 
2016—2021

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PETER LARSEN SPECIAL
Concept, identity, spatial design and packaging for P.L.S. 
2016—2021

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WEEK OF WONDER
Visual identity for this female tailor made brand
2020

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DONE BY DEER
Visual identity and packaging design for the Danish global kids brand
2017—2022

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T.W.T.D.
Those Were The Days — Documenting a culture through nine portraits of events, ceromonies and people.
2015

CLIENTS

Adjufix 
Bestseller 
Clubtan
Cyberpilot 
Done by Deer
Delitaly
ELSK
Flexa
Havnens Fiskehus
ITW Constructions
Kaffe Kapslen
Kødkrogen
Loop 
Löfberg
M2
No Junk Inc
Percol
Repbasic
Peter Larsen Kaffe
Raasted Bryghus
Selected Homme
Syddansk Universitet
Tubine
True Story
Utzon
Vinoble
Visit Nordjylland
Week of Wonder
Whiteaway 
Whitespot Foods

© 2012—2025

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