RAASTED ORGANIC
A floral take on botanical infused micro brew.
2017

Raasted Infused is an organic series of Belgian blonde beers infused with various botanical extracts such as juniper, wood sorrel, roses, ginger, elderflower, guarana, etc. This series is aimed at a more feminine beer-drinking segment. The idea behind the visual identity was to create a feminine expression, as well as to emphasize the botanical extracts, the freshness, and the tingling floral taste that is representative of this series of beers. To visually achieve the segment, I used an atypical color palette of light pastel colors and filled the label with wildflowers and fruits.

— Visual Identity
— Packaging Design