PROJECT
Peter Larsen sources coffee from smaller cooperatives and takes great care in its processing and roasting. The brand prides itself on its craftsmanship and personal touch, and as such, it is primarily sold in specialty stores. To support this artisanal quality, an identity and illustrative universe were designed. The packaging setup was also carefully planned, allowing for easy creation of new labels to accommodate the brand's narrow but deep assortment of coffee varieties and roasts. The setup is organized with individual illustrations and color palettes, making it simple for consumers to navigate and choose among the different options. Master roaster Winston Rose oversees the roasting process in Peter Larsen Kaffe's micro roastery.

— Brand Identity
— Packaging Design
— Illustrations

Peter Larsen sources coffee from smaller cooperatives and takes great care in its processing and roasting. The brand prides itself on its craftsmanship and personal touch, and as such, it is primarily sold in specialty stores. To support this artisanal quality, an identity and illustrative universe were designed. The packaging setup was also carefully planned, allowing for easy creation of new labels to accommodate the brand's narrow but deep assortment of coffee varieties and roasts. The setup is organized with individual illustrations and color palettes, making it simple for consumers to navigate and choose among the different options. Master roaster Winston Rose oversees the roasting process in Peter Larsen Kaffe's micro roastery.

Peter Larsen sources coffee from smaller cooperatives and takes great care in its processing and roasting. The brand prides itself on its craftsmanship and personal touch, and as such, it is primarily sold in specialty stores. To support this artisanal quality, an identity and illustrative universe were designed. The packaging setup was also carefully planned, allowing for easy creation of new labels to accommodate the brand's narrow but deep assortment of coffee varieties and roasts. The setup is organized with individual illustrations and color palettes, making it simple for consumers to navigate and choose among the different options. Master roaster Winston Rose oversees the roasting process in Peter Larsen Kaffe's micro roastery.