viborg-one

PETER LARSEN VIBORG

PETER LARSEN VIBORG

A GEM WITHIN A FACTORY

OBJECTIVE

Peter Larsen Viborg is a micro-roastery, who only sources coffee from small farms around the world, using only the highest quality, from small independent corporations. The micro-roastery is placed within the big corporate roastery at Peter Larsen Kaffe.

Peter Larsen Viborg is the name of a micro-roastery placed within a Peter Larsen Kaffe´s large roastery. Sourced from small farmes around the world, this artisan brand that only using highst-quality and limited sourced coffee from small independent coorapaties.

CONCEPT

My goal was to connect the narrative of the micro-roastery with the physical and geographical location of the corporate roastery. The size of the packaging label is scaled 1:1730 and replicates the format of the roastery. The 4 light-colored rectangles on the front label, are equal to the four windows in the celling of the micro-roastery, see the image.

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The custom logotype is inspired by a vintage map from the Viborg area and printed on a cardboard box in gold chrome. This gives the packaging design a suitable combination of the tangible-cardboard-factory-touch, combined with the refined gold chrome custom logotype. Inside the box, you find information about the roastery, as well as the coffee and its origin.

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CLIENT: Peter Larsen Kaffe
YEAR: 2017 —
SCOPE: Concept — Brand identity — Packaging design — Printed collateral

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viborg-open-up
viborg-crooked
viborg-coffee-note
viborg-gem-gem
viborg-artisan
viborg-outro
viborg-5-packs