Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops. 

Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.

To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.

Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.

PROJECT
Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops. 

Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.

To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.

Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.

Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops. 

Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.

To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.

Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.

       
— Brand Identity
— Illustration
— Naming
— Campaigns
— Spatial
— Editorial Design

PROJECT
Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops. 

Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.

To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.

Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.

Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops. 

Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.

To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.

Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.