SERVICE
Brand identity
Packaging design

År: 2018 — 2020
Kunde: Peter Larsen Kaffe
Opgave: Brand identitet, Emballage design

PROJECT
N.G.C. stands as a pioneering coffee initiative by Peter Larsen Kaffe. Since 2013, they have been empowering young coffee farmers through scholarships in advanced agricultural techniques, ensuring not only their own future but also the future of exceptional coffee.

To underscore the brand's core narrative, coffee farmers penned a concise statement about their involvement with N.G.C., displayed on the coffee bag. Enclosed within a transparent coffee bag is a folder containing interviews with some of the young farmers associated with N.G.C. The brand's identity and packaging design function as an unbiased framework to spotlight the farmers and their compelling story.

In line with the brand's tagline, 'Coffee with a New Perspective,' I crafted an illustration featuring a cup with an eye, imparting a modern aesthetic and a distinct brand mark.

N.G.C. er et visionært kaffe projekt fra Peter Larsen Kaffe. Siden 2013 har de investeret i unge kaffebønder ved at give dem stipendier i avancerede landbrugsteknikere, og derved sikre deres fremtid og fremtiden for god kaffe.

For at understrege formålet med brandets grundfortælling, skrev kaffebønderne en kort erklæring om deres N.G.C. involvering på kaffeposen. Placeret i en gennemsigtig kaffepose, er der en folder med et interview af nogle af de unge bønder, der er en del af N.G.C. Brandidentiteten og emballagedesignet skal ses som en objektiv ramme/beholder for at forstærke bønderne og deres historie.

For at kommunikere brandets tagline, Coffee with a New Perspective, lavede jeg en illustration af en kop med et øje der kigger rundt, hvilket giver brandet et moderne look og et markant brandmark.