AARHUS MALT

CLIENT: Vinoble
SERVICE: Brand identity, Packaging design

CLIENT: Vinoble
SERVICE: Brand identity, Packaging design

CLIENT: Vinoble
SERVICE: Brand identity, Packaging design

PROJECT
The target audience for Aarhus Malt is the discerning connoisseur who places utmost importance on the product itself. To cater to this demographic, I created a straightforward "reverse" label that compels the consumer to peer through the whiskey to access the label's information. The bottle's shape amplifies and warps the typography, and the whiskey's radiant hue is mirrored in the font, resulting in a rich and immersive encounter that complements the whiskey's distinct character.

The target audience for Aarhus Malt is the discerning connoisseur who places utmost importance on the product itself. To cater to this demographic, I created a straightforward "reverse" label that compels the consumer to peer through the whiskey to access the label's information. The bottle's shape amplifies and warps the typography, and the whiskey's radiant hue is mirrored in the font, resulting in a rich and immersive encounter that complements the whiskey's distinct character.

The target audience for Aarhus Malt is the discerning connoisseur who places utmost importance on the product itself. To cater to this demographic, I created a straightforward "reverse" label that compels the consumer to peer through the whiskey to access the label's information. The bottle's shape amplifies and warps the typography, and the whiskey's radiant hue is mirrored in the font, resulting in a rich and immersive encounter that complements the whiskey's distinct character.

The target audience for Aarhus Malt is the discerning connoisseur who places utmost importance on the product itself. To cater to this demographic, I created a straightforward "reverse" label that compels the consumer to peer through the whiskey to access the label's information. The bottle's shape amplifies and warps the typography, and the whiskey's radiant hue is mirrored in the font, resulting in a rich and immersive encounter that complements the whiskey's distinct character.