SDU -BEDRE VANER


Kunde: Randers Bryghusr
Opgave: Brand identitet, Emballage design

SERVICE       
Brand Identity
Illustration
Naming
Campaigns
Spatial
Editorial Design

PROJECT
Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops. 

Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.

To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.

Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.

PROJECT
Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops. 

Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.

To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.

Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.

Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops. 

Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.

To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.

Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.

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bv-intro-_Tegnebraet-1-kopi-2
SDU-txt-03
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reals_Tegnebraet-1
bedre-close
bv-front.back_
bedre-vaner-dairy-today
bedrebook
b10
rdduce-intake
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folder-web
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SDU-folder-out
poster4

© 2012—2024

© 2012—2024

© 2012—2024

mail@the-pony.com
+45 4140 4070

mail@the-pony.com
+45 4140 4070

mail@the-pony.com
+45 4140 4070

the — pony ApS
Klostergade 70 B (Backyard)
8000 Aarhus C
Denmark

the — pony ApS
Klostergade 70 B (Backyard)
8000 Aarhus C
Denmark

the — pony ApS
Klostergade 70 B (Backyard)
8000 Aarhus C
Denmark

the — pony ApS
Klostergade 70 B (Backyard)
8000 Aarhus C
Denmark

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