SDU -BEDRE VANER
Kunde: Randers Bryghusr
Opgave: Brand identitet, Emballage design
SERVICE
Brand Identity
Illustration
Naming
Campaigns
Spatial
Editorial Design
PROJECT
Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops.
Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.
To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.
Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.
PROJECT
Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops.
Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.
To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.
Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.
Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops.
Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.
To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.
Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.
© 2012—2024
© 2012—2024
© 2012—2024
mail@the-pony.com
+45 4140 4070
mail@the-pony.com
+45 4140 4070
mail@the-pony.com
+45 4140 4070
the — pony ApS
Klostergade 70 B (Backyard)
8000 Aarhus C
Denmark
the — pony ApS
Klostergade 70 B (Backyard)
8000 Aarhus C
Denmark
the — pony ApS
Klostergade 70 B (Backyard)
8000 Aarhus C
Denmark
the — pony ApS
Klostergade 70 B (Backyard)
8000 Aarhus C
Denmark