PROJECT
The client, Peter Larsen Kaffe, wanted to create a "masculine" coffee brand, which is aimed at coffee gear freaks who buy coffee/coffee equipment and who grind their own coffee. To emphasize the masculine, we chose to call the brand Baristo, the masculine equivalent of the word Barista (which is grammatically gender neutral). Furthermore, it is typographic and all illustrations are hand drawn and inspired by the visual culture that embraces the cafe racer environment.

The client wanted to create a "masculine" coffee brand, which is aimed at coffee gear freaks who buy coffee/coffee equipment and who grind their own coffee. To emphasize the masculine, we chose to call the brand Baristo, the masculine equivalent of the word Barista (which is grammatically gender neutral). Furthermore, it is typographic and all illustrations are hand drawn and inspired by the visual culture that embraces the cafe racer environment.

The client wanted to create a "masculine" coffee brand, which is aimed at coffee gear freaks who buy coffee/coffee equipment and who grind their own coffee. To emphasize the masculine, we chose to call the brand Baristo, the masculine equivalent of the word Barista (which is grammatically gender neutral). Furthermore, it is typographic and all illustrations are hand drawn and inspired by the visual culture that embraces the cafe racer environment.

The client wanted to create a "masculine" coffee brand, which is aimed at coffee gear freaks who buy coffee/coffee equipment and who grind their own coffee. To emphasize the masculine, we chose to call the brand Baristo, the masculine equivalent of the word Barista (which is grammatically gender neutral). Furthermore, it is typographic and all illustrations are hand drawn and inspired by the visual culture that embraces the cafe racer environment.