The VIBORG brand's narrative revolves around the location of its micro roastery which is in the heart of the Peter Larsen Kaffe "factory" in the city of Viborg. The coffee is packed in cardboard boxes with a gold foil logo - a homage of the old factory and statement of the new roastery. The label replicate the ground plan of the micro roastery in 1:1730, with four rectangles that match the four windows in the roof of the micro roastery. Upon opening the packaging, consumers are presented with a info cards containing information about the micro roastery, the cooperative , and a description of the coffee type.

The VIBORG brand's narrative revolves around the location of its micro roastery which is in the heart of the Peter Larsen Kaffe "factory" in the city of Viborg. The coffee is packed in cardboard boxes with a gold foil logo - a homage of the old factory and statement of the new roastery. The label replicate the ground plan of the micro roastery in 1:1730, with four rectangles that match the four windows in the roof of the micro roastery. Upon opening the packaging, consumers are presented with a info cards containing information about the micro roastery, the cooperative , and a description of the coffee type.

The VIBORG brand's narrative revolves around the location of its micro roastery which is in the heart of the Peter Larsen Kaffe "factory" in the city of Viborg. The coffee is packed in cardboard boxes with a gold foil logo - a homage of the old factory and statement of the new roastery. The label replicate the ground plan of the micro roastery in 1:1730, with four rectangles that match the four windows in the roof of the micro roastery. Upon opening the packaging, consumers are presented with a info cards containing information about the micro roastery, the cooperative , and a description of the coffee type.

The VIBORG brand's narrative revolves around the location of its micro roastery which is in the heart of the Peter Larsen Kaffe "factory" in the city of Viborg. The coffee is packed in cardboard boxes with a gold foil logo - a homage of the old factory and statement of the new roastery. The label replicate the ground plan of the micro roastery in 1:1730, with four rectangles that match the four windows in the roof of the micro roastery. Upon opening the packaging, consumers are presented with a info cards containing information about the micro roastery, the cooperative , and a description of the coffee type.