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UTZON

UTZON

IDENTITY SINCE 1885

OBJECTIVE

The shape of beer

I have designed the visual identity and label for Raasted Bryghus, which is an award winning Danish microbrewery founded in 2005. The logo-typeface is inspired by the curves of Raasteds bottle, giving it a modern characteristic and distinguished look. The idea behind the design is to create a dynamic and easy recognizable label, which creates awareness and a simplicity to the wide range of the beer flavours that Raasted produces.

The Utzon store in Aarhus was founded in the 1900 century and today the store sells some of the most elegant and exclusive brands including their own exclusive fur brand. 

CONCEPT

The shape of beer

I have designed the visual identity and label for Raasted Bryghus, which is an award winning Danish microbrewery founded in 2005. The logo-typeface is inspired by the curves of Raasteds bottle, giving it a modern characteristic and distinguished look. The idea behind the design is to create a dynamic and easy recognizable label, which creates awareness and a simplicity to the wide range of the beer flavours that Raasted produces.

I went through their marketing material throughout the last 3 decades and found out that they used 3 different logos - a hand-drawn typography, made by the founder in the early 1990 century, and two digital fonts. I brushed up the original hand-drawn logo to emphasize the heritage of the brand and its original identity, which have a modern and profound look. 

CLIENT: UTZON store
YEAR: 2015
SCOPE: Brand identity, Webdesign

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utzon p-01
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utzon-com-time-timeline-fuck-up!!!
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