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RAASTED BRYGHUS

THE SHAPE OF BEER

OBJECTIVE

Raasted Bryghus is an award-winning Danish microbrewery that specializes in infused beer. The microbrewery asked me to redesign their brand identity and make a packaging solution in order to be more appealing to the mass market.

CONCEPT

Inspired by their admiration for beer craft I made a logo-typeface inspired by the curves of Raasteds bottle, giving it a modern characteristic and distinguished look. Furthermore, I designed a dynamic and easy recognizable label, that simplifies the wide range of the beer flavors that Raasted produces, a design that is easy to scale for new flavors.

Inspired by their admiration for beermaking I made a logo-typeface inspired by the curves of Raasteds bottle, giving it a modern characteristic and distinguished look. Furthermore, I design a dynamic and easy recognizable label, that simplifies the wide range of the beer flavours that Raasted produces, a design that is easy to implement new flavours.

CLIENT: Raasted Bryghus
YEAR: 2015
SCOPE: Brand identity — Packaging design — Printed collateral

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