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RAASTED ORGANIC

RAASTED ORGANIC

EFFEMINATING BEERCRAFT

OBJECTIVE

OBJECTIVE

Raasted Organic is a series of Belgian Blond beers that are infused with different botanical extracts such as juniper, wood sorrel, roses, ginger, elderflower, guarana, etc. This series caters to a more feminine beer-drinking segment.

Raasted Organic caters to a feminine segment. The beer range are infused with different botanical extracts such as juniper, wood sorrel, roses, ginger, elderflower, guarana ect.. The idea behind the visual identity was to effeminate the poetry of organic brewery as well as the freshness and crisp taste of each single beer.

CONCEPT

The idea behind the visual identity was to effeminate the botanical extracts of this organic series as well as the freshness and crisp taste of every single beer. To reach the target segment, I used an atypical color pallet of light and vibrant colors and filled the label with different wildflowers and fruits.

CLIENT: Raasted Bryghus
YEAR: 2016
SCOPE: Concept — Brand identity — Packaging design — Printed collateral

What I did
Concept — Brand identity — Packaging design — Printed collateral

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