N.G.C. is a visionary coffee project from Peter Larsen Kaffe. Since 2013, they have invested in young coffee farmers by providing them with scholarships in advanced agricultural techniques, thereby securing their future and the future of good coffee.
To emphasize the purpose of the brand to communicate the brand's tagline, Coffee with a New Perspective, I created an illustration of a cup with an eye looking around, giving the brand a modern look and a distinctive branding's basic narrative, the coffee farmers wrote a short statement about their N.G.C. involvement on the coffee bag. Placed in a transparent coffee bag, is a folder with an interview with a  young farmer who is part of the N.G.C. The brand identity and packaging design must be seen as an objective frame/container to reinforce the farmers and their stories.

N.G.C. is a visionary coffee project from Peter Larsen Kaffe. Since 2013, they have invested in young coffee farmers by providing them with scholarships in advanced agricultural techniques, thereby securing their future and the future of good coffee. To emphasize the purpose of the brand to communicate the brand's tagline, Coffee with a New Perspective, I created an illustration of a cup with an eye looking around, giving the brand a modern look and a distinctive branding's basic narrative, the coffee farmers wrote a short statement about their N.G.C. involvement on the coffee bag. Placed in a transparent coffee bag, is a folder with an interview with a  young farmer who is part of the N.G.C. The brand identity and packaging design must be seen as an objective frame/container to reinforce the farmers and their stories.

N.G.C. is a visionary coffee project from Peter Larsen Kaffe. Since 2013, they have invested in young coffee farmers by providing them with scholarships in advanced agricultural techniques, thereby securing their future and the future of good coffee. To emphasize the purpose of the brand to communicate the brand's tagline, Coffee with a New Perspective, I created an illustration of a cup with an eye looking around, giving the brand a modern look and a distinctive branding's basic narrative, the coffee farmers wrote a short statement about their N.G.C. involvement on the coffee bag. Placed in a transparent coffee bag, is a folder with an interview with a  young farmer who is part of the N.G.C. The brand identity and packaging design must be seen as an objective frame/container to reinforce the farmers and their stories.

N.G.C. is a visionary coffee project from Peter Larsen Kaffe. Since 2013, they have invested in young coffee farmers by providing them with scholarships in advanced agricultural techniques, thereby securing their future and the future of good coffee. To emphasize the purpose of the brand to communicate the brand's tagline, Coffee with a New Perspective, I created an illustration of a cup with an eye looking around, giving the brand a modern look and a distinctive branding's basic narrative, the coffee farmers wrote a short statement about their N.G.C. involvement on the coffee bag. Placed in a transparent coffee bag, is a folder with an interview with a  young farmer who is part of the N.G.C. The brand identity and packaging design must be seen as an objective frame/container to reinforce the farmers and their stories.