CLIENT
No Junk Inc.

CLIENT: No Junk Inc.
SERVICE: Naming, Brand identity, Packaging design

SERVICE
Naming
Brand identity
Packaging design

PROJECT
No Junk Inc is a catering company in the United States that specializes in providing healthy school lunch options for students of all grade levels. I was tasked with developing a concept that targets tweens specifically.

To achieve this, I took inspiration from Einstein's famous equation, E=mc2, and blended it with a touch of attitude and coolness that would appeal to students. The result was the E=at2 concept, which draws from the fast food industry while prioritizing sustainability by using recycled paper. All menus feature organic fruits, vegetables, and unprocessed meats, and the entire concept is aptly named Honest Food.

The brand has a contemporary appearance and an informal, playful tone that seamlessly blends the importance of healthy food with popular culture references. Some examples of this include catchy phrases like "Nothing beats honest food, except Chuck Norris" and "Totally fresh, just like Pharrell." The end result is a smart and impactful concept that speaks to tweens in a meaningful way.

No Junk Inc is a catering company in the United States that specializes in providing healthy school lunch options for students of all grade levels. I was tasked with developing a concept that targets tweens specifically.

To achieve this, I took inspiration from Einstein's famous equation, E=mc2, and blended it with a touch of attitude and coolness that would appeal to students. The result was the E=at2 concept, which draws from the fast food industry while prioritizing sustainability by using recycled paper. All menus feature organic fruits, vegetables, and unprocessed meats, and the entire concept is aptly named Honest Food.

The brand has a contemporary appearance and an informal, playful tone that seamlessly blends the importance of healthy food with popular culture references. Some examples of this include catchy phrases like "Nothing beats honest food, except Chuck Norris" and "Totally fresh, just like Pharrell." The end result is a smart and impactful concept that speaks to tweens in a meaningful way.

No Junk Inc is a catering company in the United States that specializes in providing healthy school lunch options for students of all grade levels. I was tasked with developing a concept that targets tweens specifically.

To achieve this, I took inspiration from Einstein's famous equation, E=mc2, and blended it with a touch of attitude and coolness that would appeal to students. The result was the E=at2 concept, which draws from the fast food industry while prioritizing sustainability by using recycled paper. All menus feature organic fruits, vegetables, and unprocessed meats, and the entire concept is aptly named Honest Food.

The brand has a contemporary appearance and an informal, playful tone that seamlessly blends the importance of healthy food with popular culture references. Some examples of this include catchy phrases like "Nothing beats honest food, except Chuck Norris" and "Totally fresh, just like Pharrell." The end result is a smart and impactful concept that speaks to tweens in a meaningful way.

eatall
eat-animation
eat-table
eatbun
eat-paper2
eat3
eat-drink-gif
eatstreet

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