DONE by DEER
BOLD & FRIENDLY
Done by Deer is a Danish toy-making company that strives to combine modern Scandinavian design with features that are fun and playful.
I was asked to design the identity and packaging design for Done by Deer. Based on their vision and by the strong silhouette of their signature toy animals, I designed a minimalistic chunky logo typeface, which consists of small letters as a reference to their infant segment. To complement the logotype and the playfulness of the brand, I designed a brand mark inspired by the significant silhouette of the toys.
The packaging design is based on a framework that unites a plethora of products in different sizes while complementing the aesthetic of the strong design of the brand. The result is a simple but profound identity, which also opens up for future products and segment extensions.
CLIENT: MAKI A/S
YEAR: 2014 —
SCOPE: Brand identity — Packaging design