MADE FOR HEAVY USE
The client wanted to create a masculin coffee brand which cateres to coffee-gear-freaks.
Raasted Organic caters to a feminine segment. The beer range are infused with different botanical extracts such as juniper, wood sorrel, roses, ginger, elderflower, guarana ect.. The idea behind the visual identity was to effeminate the poetry of organic brewery as well as the freshness and crisp taste of each single beer.
Brand is named baristo and NOT barista, to underline the masculinity and the illustration draws inspiration
CLIENT: Peter Larsen Kaffe
SCOPE: Naming — Brand identity — Packaging design — Printed collateral
What I did
Concept — Brand identity — Packaging design — Printed collateral