SDU - Syd Dansk Universitet
Kunde: Randers Bryghusr
Opgave: Brand identitet, Emballage design
Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops.
Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.
To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.
Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.
Raasted Single Batch er en ølserie der primært henvender sig til et øl-drikkende connoisseur segment.
Jeg ønskede, at æstetikken i emballagedesignet skulle komplementere den fyldige og balancerede smag, som er karakteristisk for denne premium-serie. Derfor valgte jeg en mørk monokromatisk farvepalette kombineret med et simpel geometrisk mønster og typografi, der skiller sig ud i den gylden farve.
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