CLIENT
SDU - Syd Dansk Universitet

År: 2016
Kunde: Randers Bryghusr
Opgave: Brand identitet, Emballage design

SERVICE       
Brand Identity
Illustration
Naming
Campaigns
Spatial
Editorial Design

PROJECT
Upon being approached by SDU to create innovative materials to assist individuals with alcohol abuse, I collaborated with doctors, former alcohol abusers, and a behavioral psychologist through a series of workshops. 

Utilizing insights gained from these sessions, I developed a concept and design based on the Swedish 15-method, which we named 'Bedre Vaner' or 'Better Habits'. The resulting people-driven materials aim to provide effective support and guidance for those seeking to overcome alcohol addiction.

To make the material and topic more approachable, I created a relatable protagonist who brings an informal and humorous tone to a challenging subject that is often difficult to discuss.

Another part of the project, which was built upon a Swedish A.U.D model called 15-metoden, was to redesign and make the internal material for the doctors more intuitive and easier to navigate. I have not included this project presentation.

Raasted Single Batch er en ølserie der primært henvender sig til et øl-drikkende connoisseur segment.  

Jeg ønskede, at æstetikken i emballagedesignet skulle komplementere den fyldige og balancerede smag, som er karakteristisk for denne premium-serie. Derfor valgte jeg en mørk monokromatisk farvepalette kombineret med et simpel geometrisk mønster og typografi, der skiller sig ud i den gylden farve.

BV002
bv-intro-_Tegnebraet-1-kopi-2
SDU-txt-03
bedre05
reals_Tegnebraet-1
bedre-close
bv17-1
sdu-opslags-5
bedrevaner-logbog1
bedrebook
rdduce-intake
b013
folder-web
b015
SDU-folder-out
bvposters

© 2012—2024

©

mail@the-pony.com
+45 4140 4070

©

the — pony ApS
Klostergade 70 B (Backyard)
8000 Aarhus C
Denmark

©

View