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THOSE WERE THE DAYS

THOSE WERE THE DAYS

PORTRAYING A CULTURE

OBJECTIVE

During a period of 5 years, a Danish photographer Henrik Hviid has been traveling around Scandinavia portraying the Rockabilly culture with his camera. The book features 9 portraits of different people and events, giving a rare insight into the rockabilly lifestyle.

CONCEPT

In any given culture, the visual aspect plays an important role because it underlines the affiliation of certain believes or lifestyles. Therefore, I designed an identity to each portrait inviting the reader into the visual universe that embraces the rockabilly culture.

CLIENT: Turbine
YEAR: 2015
SCOPE: Brand identity — Editorial design

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