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RAASTED BRYGHUS

THE SHAPE OF BEER

OBJECTIVE

Raasted Bryghus is an award winning Danish microbrewery that specializes in infused beer. The microbrewery asked me to redesign their brand identity and make a packaging solution in order to be more appealing to the mass market.

CONCEPT

Inspired by their admiration for beer craft I made a logo-typeface inspired by the curves of Raasteds bottle, giving it a modern characteristic and distinguished look. Furthermore, I designed a dynamic and easy recognizable label, that simplifies the wide range of the beer flavours that Raasted produces, a design that is easy to scale for new flavours.

Inspired by their admiration for beermaking I made a logo-typeface inspired by the curves of Raasteds bottle, giving it a modern characteristic and distinguished look. Furthermore, I design a dynamic and easy recognizable label, that simplifies the wide range of the beer flavours that Raasted produces, a design that is easy to implement new flavours.

CLIENT: Raasted Bryghus
YEAR: 2015
SCOPE: Brand identity — Packaging design — Printed collateral

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