SMARTER THAN YOUR AVERAGE JUNK FOOD
No Junk Inc makes healthy school lunch concepts for all grades. I was asked to make a concept that caters to the middle school students.
Inspired by Einstein’s famous equation, E=mc2, I created a concept inspired by the fast-food industry, and added some attitude and a coolness that appeals to the students. The E=at2 concept is printed on recyclable paper and all the menus are made of organic fruits, vegetables and natural meats - we call it honest food.
The brand has a modern look and an informal and playful tone of voice, which combines the narrative of healthy food with popular culture in a smart and profound way e.g. Nothing beats honest food, except Chuck Norris or Totally fresh, just like Pharrell and Honest food is modern and tasty, just like Gucci and Chanel.
Inspired by their admiration for beermaking I made a logo-typeface inspired by the curves of Raasteds bottle, giving it a modern characteristic and distinguished look. Furthermore, I design a dynamic and easy recognizable label, that simplifies the wide range of the beer flavours that Raasted produces, a design that is easy to implement new flavours.
CLIENT: Raasted Bryghus
SCOPE: Naming —Brand identity — Packaging design — Printed collateral