deerinto

DONE by DEER

BOLD & FRIENDLY

Scandinavian silhuetto

OBJECTIVE

Done by Deer is a Danish toy-making company that strive to combine modern Scandinavian design with features that are fun and playful. 

CONCEPT

I was asked to design the identity and packaging design for Done by Deer. Based on their vision and by the strong silhouette of their signature toy animals, I designed a minimalistic chunky logo typeface, which consists of small letters as a reference to their infant segment. To complement the logotype and the playfulness of the brand, I designed a brand mark inspired of the significant silhouette of the toys.

The packaging design is based on a framework that unites a plethora of products in different sizes, while complementing the aesthetic of the strong design of the brand. The result is a simple but profound identity, which also opens up for a future products and segment extensions.

CLIENT: MAKI A/S
YEAR: 2014
SCOPE: Brand identity — Packaging design

deertype_Tegnebræt 1
deer4
deer-mark
deeroutro
deer7
donepack
pack-1
packfull
deer-plate

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