I am Henrik and I since 2012 I have run the — pony. I have a degree in Brand Management and a life long admiration for design and the way it affects people and vice versa.

lepony

Project inquiries

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APPROACH

BRAND MANAGEMENT

Amplifying the brand potential by increasing the perceived value of a brand with the help of strategic and analytic insight.

DESIGN

The creative process transforms and implements insight into a visual context that fulfils the potential in a simple and perceivable way.

CONECTING BRANDS WITH PEOPLE

My general approach is research based, strategic and conceptual. The result is profound solutions that speak to the mind and the heart in a thoughtful and simple way. 

studio

WHAT I DO

+ Art direction
+ Brand identity
+ Brand Management
+ Concept development
+ Consultation
+ Illustration and Graphic design
+ Editorial
+ Packaging design 
+ Print and collateral
+ Spatial design

Art direction
Brand identity
Brand Management
Concept development
Consultation
Illustration and Graphic design
Editorial
Packaging design 
Print and collaterar
Spatial design

Art direction
Brand identity
Brand Management
Concept development
Consultation
Illustration and Graphic design
Editorial Design
Packaging design 
Print and collaterar
Spatial design

SELECTED FEATURES

Selected features

AIGA
Creative Circle 
Danish Design Museum
Danish Design Now ( Publication )
Novum Magazine ( Publication )
The Dieline

AIGA
Creative Circle 
Danish Design Museum
Danish Design Now ( Publication )
Novum Magazine- Interview ( Publication )
The Dieline

AIGA
Creative Circle 
Danish Design Museum
Danish Design Now ( Publication )
Novum Magazine ( Publication )
The Dieline

AIGA, Eye on Design
Creative Circle 
Danish Design Museum
Danish Design Now ( Publication )
Novum Magazine ( Publication )
The Dieline

AIGA
Creative Circle
Danish Design Museum 
Danish Design Now ( Publication )
Novum Magazine ( Publication )
The Dieline

 2020 © the — pony